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SHERWIN-WILLIAMS
RE-PLATFORM OF SUBSIDIARY SITES

Everything needs a revamp every now and then, whether it be a new coat of paint for a room or a redesign of a website. 

Goal:

Update major child companies of Sherwin-Williams

  • ensure design fits the Sherwin-Williams feel

  • allow for individual brand identity for each site

Deliverable:

Designs of Sherwin-Williams' child companies - Minwax, Krylon, Cabot, Purdy, and Thompson's WaterSeal - have been updated and shipped for public use.

Role and Skills:

UX Designer - Contractor with VMLY&R

  • translated information from the team's content strategist into the flow of each site

  • discussed my wireframes with the senior UX designer and UI designers

  • presented final wireframes to the internal team.

Teammates:

  • Cody Eanes, Senior UX Designer

  • Audrey Morrison, UI Designer

  • Beth Hughes, UI Designer

  • Hillary Susz, Content Strategist

STAYING IN THE FAMILY

I developed standards for the redesigns, basing them on existing company designs. This was to create a design family.

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Example: My design for the Purdy Resources page takes elements from the current Valspar site.

  • Hero image for quick visual information

  • Text for additional information  

Valspar Home.png

ACCEPTANCE CRITERIA

Common Users

  • DIY-ers 

  • Professionals

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Funnel

Move the user further down the page towards the Where to Buy section

Krylon_Wireframes_Desktop_edited_edited.

Primary

  • Optimized title & product description

  • Provide dead simple access to Where to Buy

Secondary

  • Include Dry Time, Surface Type

  • Show available colors

  • Show available finishes

  • Showcase ratings, reviews, and Q&A; allow the user to write a review

Krylon_Wireframes_Desktop_edited.jpg

Tertiary​

  • Allow the user to share on social, save, email, print

RESPONSIVE DESIGN

With each product, I laid out responsive and efficient breakpoints for mobile user experiences. This underlines need for the on-the-go use experience.

FROM WIREFRAME TO WEB

All of the designs I created for the five Sherwin-Williams site were used as the guidelines and base, holding the pages together.

Purdy_Resource Landing.png

REFLECTION

While working as a UX designer for these product sites, I had the opportunity to focus on a specific part of the design process. The support from the UI designers allowed that focus. I have been able to design from beginning to end of a project and for specific parts. It's satisfying to see the my team's work become products the public can consume.

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